The “strategic” Use of Tradition as a Business Resource: Selling the SHINISE image

The 29th seminar cosponsored by Institute for Advanced Studies on Asia and ASNET will be held as follows. This seminar is open to public.

Date:  26th May(Thu), 2011

Time:  17:00-18:00

Venue:   Lobby, 1st Floor, Institute for Advanced Studies on Asia, the University of Tokyo

Title:   The “strategic” Use of Tradition as a Business Resource: Selling theSHINISE image

Lecturer:   Shinji TSUKAHARA（JSPS Research Fellow PD）

Language:   Japanese

Entry:   not required

Cosponsored by:   Institute for Advanced Studies on Asia & ASNET

Contact to:   Network for Research and Studies on Asia (ASNET)
Tel:03-5841-5868
e-mail: asnet[at]asnet.u-tokyo.ac.jp